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Pomelli is Google’s latest experiment in generative AI for marketers, redefining how businesses create branded content.
In this guide, you’ll learn what Pomelli is, how to use it, and explore the best alternatives for brands looking to automate creative production while maintaining consistency across every platform.
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What Is Pomelli: Google’s AI Marketing Tool for Businesses
Pomelli is a new experimental tool from Google Labs, developed in partnership with Google DeepMind.
Unlike some AI Marketing tools that still require a human designer to ensure every post matches the brand’s unique style, it’s an integrated AI platform designed to act as your brand’s automated marketing assistant.
It deeply analyzes your brand’s online identity and then autonomously generates a wide array of visuals, copy, and multi-platform assets that are all perfectly in sync with your style.
How Pomelli “Reads” Your Brand: The Business DNA Profile
Pomelli’s core technology is its ability to build a “Business DNA Profile” for your company. Instead of asking you to manually upload brand guidelines, Pomelli simply asks for your website URL. From that single link, it automatically scans and analyzes your site’s key elements to understand your brand’s unique fingerprint. This analysis includes:
- Brand Tone & Style: Is your language formal, playful, technical, or inspiring?
- Color Palettes & Fonts: What are your primary and secondary colors? What typography do you use?
- Image Aesthetics: What style of imagery do you use (e.g., minimalist, vibrant, human-centric)?
- Slogans & Value Propositions: What are your core brand messages?
Based on this unique Business DNA, Pomelli can then generate content that is truly consistent with your brand’s image. The key difference is that Pomelli doesn’t just help you design; it helps you design in your brand’s specific style
Key Features of Google Pomelli
Pomelli’s main purpose is to let marketers focus on strategy and ideas, rather than getting bogged down in the technical details of design and layout. Here are its key features:
- Automated Brand Analysis: The “Business DNA Profile” creation saves countless hours of manual setup and ensures every asset is on-brand from the start.
- One-Click, Multi-Format Content: Pomelli can generate entire content packages for different platforms, including Instagram posts, YouTube assets, Google Ads, and email (EDM) banners, drastically cutting production time.
- Natural Language Customization: Even without a design background, users can easily fine-tune the AI’s creations. You can use simple prompts like, “Make the tone more playful” or “Emphasize our sustainable materials” to adjust the output.
- Guaranteed Brand Consistency: Because every suggestion is grounded in the Business DNA profile, you can ensure that all your marketing content feels cohesive.
Current Limitations and Availability
As a new experimental tool, Pomelli is still in its public beta phase and has some limitations:
- Language: It is currently available in English only
- Region: Access is officially limited to users in The United States, Canada, Australia, and New Zealand.
How to Use Pomelli: Step-by-Step Guide
- Go to the Pomelli website and click “Let’s get started.”
- On the launcher screen, click “Let’s go!”
- Enter your website’s URL. (Note: You can only analyze one site at a time.)
- Wait a few minutes for Pomelli to analyze your site and generate a “Business DNA” profile
- Review your Business DNA, which includes text fonts, key colors, brand aesthetic, tone of voice, and visual images.
You can manually edit any of these elements. Click “Looks good” when you are finished.
- Pomelli will provide 3 default campaign suggestions. You can also enter your own ideas using the text prompt.
- Click on a campaign to see the generated results. From this screen, you can provide further instructional prompts or adjust the asset size.
- Click on your preferred layout to make detailed adjustments to the image, text, and call to action. You can also change the layout with one click and download the final asset here.
- You can download all your business data and creations, or reset your Business DNA at any time.
The Best Alternative to Pomelli
As Pomelli is still in its early experimental stage, its fully automated approach means you’ll need to trust that the AI can accurately capture your brand’s tone and identity.
If you’re looking for a more mature, stable, and flexible AI marketing tool that lets you maintain full creative control, you should definitely check out Promeo.
Promeo is an AI-powered tool designed specifically for social media and marketing content. Unlike Pomelli’s fully automated system, Promeo offers a more hands-on, customizable experience — ideal for teams that value both efficiency and a consistent brand presentation.
All-in-One AI Marketing Advisor: From Text to Template to eCommerce
From crafting content and optimizing ad campaigns to updating social media, Promeo goes beyond content creation. Create, post, and grow with AI that advises, helping you make smarter choices, save time, and reach the right audience.
A Full Suite of Practical AI Tools:
- AI Writer: Generates compelling headlines, ad copy, and post captions.
- Template Generator: Generate multiple polished templates for posts, invitations and profiles.
- AI Background Remover: Instantly removes backgrounds from your product photos or portraits to perfectly blend them into your design.
- AI Product Video: Turns your product photos into engaging, scroll-stopping videos for online marketing.
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Extensive Designer-Made Template Library
Instead of waiting for an AI to generate ideas, Promeo gives you access to over 20,000+ professionally designed, ready-to-use templates. You can find proven layouts for every platform (Instagram Reels, Shorts, Facebook Ads, etc.), select one, and get started in seconds.
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Massive Built-In Premium Stock Library
Promeo gives you unlimited access to millions of premium, royalty-free photos, videos, and music tracks from world-class libraries like Getty Images and Unsplash. This gives your marketing assets a level of quality and professionalism that AI generation often struggles to match.
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FAQs about Google Pomelli
1. What is Pomelli?
Pomelli is an experimental generative AI tool from Google Labs, developed in partnership with Google DeepMind. It’s an integrated AI marketing assistant. Its core feature is its ability to analyze your website to build a “Business DNA Profile” and then autonomously generate on-brand visuals, copy, and multi-platform marketing assets based on that profile.
2. How to access Pomelli?
Pomelli is a web-based tool, not a downloadable app. You can access it by visiting its official Google Labs page: https://labs.google.com/pomelli
It is currently in a public beta phase and is free to use, but it is not open to all regions yet.
3. What are the current limitations of Pomelli?
As an experimental tool, Pomelli has several key limitations as of late 2025:
- Geographic Restriction: It is only available to users in the United States, Canada, Australia, and New Zealand.
- Language Limitation: It currently only supports the English language.
- No Auto-Publishing: It does not integrate directly with social media platforms. You must manually download the assets it creates and then upload them to your channels.
4. What’s the alternative tool to Pomelli?
A great alternative to Pomelli is Promeo. While Pomelli focuses on automating brand identity from a URL, Promeo offers a different workflow that combines thousands of professional templates with powerful AI tools. It allows you to turn a text prompt into a ready-to-use post, giving you more granular creative control and a faster, template-based workflow.
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