How to Get Wednesday Addams’ Makeup Look – Complete Guide

Netflix’s Wednesday has brought the Addams Family’s gothic charm back into the spotlight, with Jenna Ortega’s take on Wednesday Addams makeup sparking a global beauty trend. Mixing soft goth with dark elegance, the look is perfect for Halloween, cosplay, or simply expressing your personality.

You can recreate it in two ways: the traditional method with brushes and palettes, or instantly with AI makeup filters on your phone. In this guide, we’ll show you both, so you can embrace the iconic style of Wednesday makeup however you like.

What Is the Wednesday Addams Makeup Look?

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The Wednesday Addams makeup, redefined by Jenna Ortega in Wednesday, is a modern “soft goth” style—fresh, natural, and wearable. Unlike the ghostly versions of the past, this look pairs even-toned skin and subtle contouring with smokey eyes and a blurred, moody lip.

Leiya Phinao Ningshen, National Artist at MAC Cosmetics India, describes it as “a glamorous take on soft goth beauty,” built on deep shades of black, plum, and brown across the eyes, lips, and cheeks. She recommends light coverage to let freckles show through, bronzer for sculpted cheeks, and neutral brown blush.

For the lips, makeup artist Tara McDonald designed Wednesday’s pout to look like naturally dark lips rather than lipstick. She achieved this by blending MAC’s Nightmoth lip pencil with Dr PawPaw’s clear balm and dabbing it on for a soft, lived-in finish.

How to Recreate the Wednesday Makeup Step by Step

Wednesday Addams’ signature look is easier to achieve than it seems. With the right products and a few careful touches, you can recreate her modern “soft goth” vibe yourself! Simply follow these steps:

1. Skin: Natural and even-toned

Apply a light foundation, tinted moisturizer, or just concealer where needed.

💡 Recommended Product: Bobbi Brown Skin Long-Wear Weightless Foundation

2. Contour: Create sculpted cheeks

Lightly contour with a matte bronzer to define the cheekbones.

💡 Recommended Product: M.A.C Skinfinish Sunstruck Matte Bronzer

3. Blush: Choose natural brown tone blush and avoid coloured blush

Choose a muted brown color instead of pinks or peaches to stay in the gothic palette.

💡 Recommended Product: M.A.C Powder Blush

4. Eyes: Smokey eyes with eyeliner and defined lashes

Create smokey lids with deep browns and black shadows, blending softly for a hazy effect. Apply eyeliner close to the lash line for subtle depth. Finish with mascara for dark, dramatic lashes.

💡 Recommended Mascara: ILIA Beauty Limitless Lash Mascara

💡 Recommended Eyeliner: M.A.C Technakohl Liner

💡 Recommended Eyeshadow: M.A.C Eye Shadow – Sketch

5. Lips: Aim for naturally dark lip color

Blend MAC’s Nightmoth lip pencil with a clear balm, then dab it on the lips for a blurred finish.

💡 Recommended Product: M.A.C Lip Pencil – Nightmoth

Get the Wednesday Addams Look Instantly with AI

Not in the mood to pick up brushes and palettes? You can still channel Wednesday’s iconic vibe in seconds with AI makeup and filters. With PhotoDirector’s Makeup feature, you can apply the Wednesday Addams makeup digitally—no mess, no practice needed.

1. Download and open PhotoDirector.
2. Tap Edit and upload a photo.
3. Go to Portrait > Makeup, and customize your look: natural shade foundation, soft goth style eyeshadow, eyeliner, contour, lip color, and blush tones.
4. Once you’re happy with your transformation, tap ✔ to save and share your Wednesday makeup!

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Complete the Look to Match Wednesday Makeup

Wednesday Addams’ style goes beyond makeup—it’s the full aesthetic that makes her so iconic. Once you’ve nailed the soft goth makeup, here are a few simple ways to complete the transformation:

Dress the Part

Go for Wednesday’s signature monochrome palette: a black dress with a white collar, or mix-and-match dark layers like black blazers, pleated skirts, and tights. Keep accessories minimal for a clean, gothic vibe.

💡 Pro Tip: Use PhotoDirector’s AI Replace feature to create matching outfit with ease!

Hairstyle

The classic pigtail braids are the key to Wednesday Addams’ signature look. Part your hair down the middle and braid it tightly.

💡 Pro Tip: Use PhotoDirector’s AI Replace feature to get the braids effortlessly!

Apply a Gloomy Filter

Enhance your photos with moody edits—lower the brightness, boost shadows, and add a slight cool-toned or desaturated filter. Apps like PhotoDirector make it easy to add this atmospheric finish with one tap.

💡 Pro Tip: We recommend using PhotoDirector’s Vlogger & HDR filters to capture the vibe!

FAQ: Everything About Wednesday Addams Makeup

1. What is Wednesday Addams’ makeup style called?

Wednesday Addams’ makeup style is known as soft goth—a modern, subtle twist on gothic beauty with natural skin, smokey eyes, and moody lips.

2. What makeup was used for Wednesday Addams?

According to makeup artist Tara McDonald, Wednesday’s look was achieved with M.A.C products, including Nightmoth lip pencil for the lips, Matte Bronze for contour, and neutral brown blush tones.

3. Can I recreate Wednesday’s makeup without professional products?

Yes. Use a deep plum or brown lip liner with any clear balm for the lips, a budget smokey eyeshadow palette for the eyes, and a neutral bronzer for subtle contour.

4. Is Wednesday’s makeup only for Halloween?

No. While great for costumes, the soft goth look also works for everyday wear—especially the blurred lips and fresh, natural skin.

5. What lipstick did Wednesday Addams wear?

Makeup artist Tara McDonald revealed that Jenna Ortega’s Wednesday wore M.A.C’s Lip Pencil in Nightmoth, blended with Dr PawPaw’s clear lip balm. Instead of a sharp lipstick look, the mix was dabbed on to create naturally dark lips.

6. Can I try Wednesday Addams’ makeup look with AI?

Yes. With tools like PhotoDirector’s Makeup feature, you can apply Wednesday-inspired makeup digitally and see the transformation instantly.

7. What day is No Makeup Day?

International No Makeup Day is celebrated on April 26th each year, encouraging natural beauty and confidence without cosmetics.

8. How to do makeup to look like Wednesday Addams?

Go for a pale, matte base, subtle contour, smoky brown or gray eyeshadow, and soft dark lips. The goal is a moody, gothic look that’s elegant, not heavy. You can follow our simple tutorial in this article for a step-by-step guide.

9. How to get free makeup without paying?

Many beauty brands offer free samples through online sign-ups, loyalty programs, or in-store promotions. You can also join product-testing programs that send makeup in exchange for reviews.

10. Does Wednesday Addams wear black eyeshadow?

Yes! Wednesday often wears subtle black or deep brown eyeshadow to create her signature dark, brooding look. Pair it with light eyeliner and minimal mascara for authenticity.

11. How do you achieve a Wednesday Addams pale look?

Use a foundation one to two shades lighter than your skin, set with translucent powder, and skip blush for a classic pale, matte finish.

12. How do you dress up like Wednesday Addams?

Go black. As Wednesday is allergic to colors, wear a black dress with a white collar, black stockings, and black shoes. Finish the look with braided pigtails and minimal dark accessories.

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🛈 Trademark Disclaimer:

“Wednesday” and “Wednesday Addams” are trademarks of Netflix and/or its licensors. Neither “Wednesday,” “Wednesday Addams,” nor Netflix is in any way associated with or endorsed by CyberLink Corp.