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Let’s face it, learning how to direct portrait subjects isn’t easy. Like anything, it takes a little study, lots of practice, and a dose of confidence. Working with professional models can make things easier, but what about when you’re shooting someone who’s not used to being in front of the camera? Those people really need some guidance, more often than not.
Luckily, it’s a learnable skill. In this video, Matthew Ruderman shares his five best tips for putting subjects at ease and getting stunning results. Here’s what he’s learned over nearly a decade of shooting portraits.
1. Build Comfort Before You Start
Matthew’s first piece of advice is simple but effective: don’t jump straight into the shoot. He suggests spending the first 5 to 10 minutes of your session just talking to your subject. This casual time lets your model relax and get comfortable. Whether it’s chatting about their day or asking how they’re feeling, the goal is to break the ice. Remember, if you make them feel at ease, the photos will look more natural. Professional models might hop straight into the shoot without hesitation, but someone with less experience will benefit from this more laid-back approach.
By the time you’re ready to start shooting, your model will have had a chance to feel less tense and more like themselves, which translates into better, more relaxed shots.
2. Give Action-Based Prompts, Not Rigid Poses
Matthew’s second tip is all about changing how you give instructions. Instead of micromanaging your model’s body, try using action-based prompts that encourage movement. Instead of telling them exactly where to place their hands or how to tilt their chin, direct them with something like, “Pretend you just saw an old friend across the street,” or “Look down, take a breath, then look up at me.” These prompts keep things dynamic and help your subject feel like they’re engaging in an activity, not just following a strict pose.
Why does this work? When your subject focuses on an action instead of trying to perfect a pose, the results often look more natural. Plus, it reduces the awkwardness that can come with rigid posing.
3. Focus on the Hands
Hands can often make or break a portrait. For non-models, not knowing what to do with their hands is a common challenge. Matthew advises giving clear instructions on where to put them. “Put your hands in your pockets” or “Adjust your hair” can go a long way. Even simple things like playing with jewellery or shifting glasses can make a huge difference.
It’s all about making sure your subject’s hands don’t look stiff or out of place, which helps avoid distracting from the overall photo. This is where action-based prompts also come in handy. Instead of saying, “Place your hands here,” suggest a natural action like “Play with your hair” or “Look at your ring.”
4. Use Angles to Flatter Your Subject
Angles can transform a portrait from stiff to flattering. Matthew advises against having your subject stand straight on to the camera—this can create a look that feels posed and unnatural. Instead, ask your model to shift their weight onto one leg, which naturally tilts the hips and creates a more relaxed posture. Even a slight turn of the shoulders—just 15 to 20 degrees—can add depth and make the image feel more dynamic.
Matthew points out that these small changes can make a huge difference. Simple adjustments like these prevent the subject from looking too stiff or static. A slight angle can also help slim down the body and add a touch of visual interest, creating a much more engaging photo.
5. Positive Reinforcement and Feedback
Finally, Matthew stresses the importance of showing your model the photos during the shoot and providing positive reinforcement. When your subject can see how good the shots look, they’re more likely to feel confident and comfortable. It also gives them the chance to adjust if needed, whether it’s their angle or expression.
Matthew’s advice here is simple but crucial: positivity goes a long way. Let your model know when they’re doing something right. Say things like, “That looks great!” or “You nailed that pose!” This helps build their confidence and encourages a natural flow throughout the shoot.
Bonus: Treat Your Model Like a Person, Not an Object
Another important reminder Matthew shares is not to touch your subject directly. While it can be tempting to adjust their hair or outfit, it’s always better to communicate what you want and have them adjust it themselves. Not only is this more professional, but it also ensures your model feels respected and in control of the shoot.
Matthew wraps up his advice by stressing the importance of treating your model with respect. He reflects on how, over his nearly decade-long career in portrait photography, he’s learned that the first 30 minutes of a shoot are often the hardest. The subject is still getting comfortable, and the rhythm of the session hasn’t been established yet. But once that comfort level is reached, the magic happens.
The key takeaway is to remember that your subject is a person, not a mannequin. Show them respect, give them positive feedback, and engage with them throughout the shoot. This approach will lead to more authentic, captivating portraits.
Check out the whole video below!