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Earning a decent, sustainable living from photography isn’t easy. It’s not easy in 2025, and it wasn’t easy in 1975 either, that much at least hasn’t changed, although plenty other things have. We all make lots of mistakes, particularly if you’re like me and business sense doesn’t exactly come easily. This is why I’m so grateful when other photographers share their insights and journeys for the rest of us to learn from.
In this video, Scott from Tin House Studio is being his usual candid self. He doesn’t hold back and shares his personal advice to anyone struggling in their photography business. It’s worth a watch; here are his main points.
1. Master Your Money: The 50/30/15/5 Rule
It sounds a little complicated, but one of the most critical lessons Scott learned was how to manage money effectively in his business. Thanks to his accountant, Scott explains how he adopted the 50/30/15/5 rule, which has transformed his financial stability. Here’s how it works:
- 50% for salary: Half of the income goes directly to paying themselves.
- 30% for operating costs: This covers gear, software, studio rent, and other business expenses.
- 15% for taxes: Setting this aside ensures there are no surprises during tax season.
- 5% for bonuses: This can be used for personal enjoyment or reinvested into new business ventures.
This system organizes finances and makes sure that the business can survive during slow periods. Knowing there’s a financial cushion, like 18 months of operating costs saved up, provides peace of mind and allows for more creative freedom. Do bear in mind that the amounts might need to be flexible; for example, where I live, I need to put aside more than 15% for taxes (boo).
2. Diversify Your Income Streams
Yes, I know how adamant everyone online usually is about niching down and becoming brilliant at that one thing. That can work in places such as New York City where there is high demand for certain things. However, if you happen to live in other smaller metropolitan areas, you will need more strings to your bow. Scott suggests the following ideas as ways of adding income streams:
- Photography gigs
- Workshops and online courses
- YouTube ad revenue
- Sponsorships
- A second business
- Investments
- Working as a photo agent
The idea isn’t to juggle seven jobs but to create multiple revenue streams. For example, photographers can rent out gear, sell prints, or teach workshops. Diversifying income creates a safety net so that if one stream dries up, others can keep the business going.
3. Build Your Network (It’s Not Just Who You Know)
The phrase “It’s all about who you know” is often thrown around, but Scott emphasizes that it’s more about who you get to know. When he started, he didn’t know anyone in the industry, not even that food photography was a viable career.
The key is to actively network: attend industry events, join online communities, and collaborate with other creatives. Networking isn’t about waiting for opportunities; it’s about creating them.
4. Stop Believing Gear Will Make You Rich
A common misconception is that buying new gear will automatically lead to higher earnings. Scott learned this the hard way. Early in his career, he says he convinced himself that a £10,000 camera would pay for itself after one job. Spoiler alert: it didn’t.
Before upgrading, you should ask yourself: Will this help me earn more money? If the answer is no, it’s better to save money and focus on mastering the gear you already own.
It’s also worth noting (and something that I’ve noticed working for DIYP) is that there is always a newer shinier better piece of equipment just about to launch. It’s easy to get swept up in all the hype, and the brands do an amazing job at their marketing, so much so that it’s easy to fall into a geat-lust mentality. The truth is however, that most clients neither know nor care what you’re using to take their photos. As long as you fulfil the brief and are professional and good to work with, they usually aren’t concerned whether you’re using Godox or ProPhoto.
5. Ignore the Noise: Stay in Your Lane
This one can be tough, especially if you sway a little ADHD and get distracted easily. Sometimes, I’m like a kid in a sweet shop, picking different genres of photography to try. It’s just so easy to get distracted by what other photographers are doing.
Scott admits to once obsessing over competitors who seemed to be doing better. But he’s since realized that comparison is a waste of energy. Instead of fixating on others, the focus should be on personal growth, honing skills, building a portfolio, and connecting with clients.
6. Outwork Talent
Scott is correct when he says that talent will only get you so far. Talent is useless without a dedicated work ethic. Scott is the first to admit he’s not a naturally gifted artist. He’s had to work twice as hard as some of his peers to achieve success. But he’s learned that hard work beats talent every time.
Talented individuals often coast because they can get by with minimal effort. However, those willing to put in the hours, learn from mistakes, and constantly improve will ultimately outshine the competition. That’s an inspiring thought because it means that your success is actually somewhat within your control.
7. Embrace the Ups and Downs
The photography industry is unpredictable. Some years are incredibly rewarding; others are brutally challenging. But Scott reminds us that nothing is permanent. When things are going well, enjoy the moment but avoid complacency. When times are tough, remember it’s just a phase. Keep shooting, networking, and improving. The tide will eventually turn, just keep swimming through it!
All in all, being a professional photographer isn’t an easy career choice (though I must admit, having come from the music industry, it’s a lot easier than that in comparison!). However, it is a creative and rewarding career, and you need to enjoy the journey. Remember that it’s a marathon, not a sprint. Keep learning, keep growing, and keep shooting.